Dapper Dan matt clay, use on dry hair for an ultimate matte effect. Work into slightly damp hair for an easier application. Works best for short textured styles for those messy looks with a strong hold. Dapper Dan matt clay offers a strong hold with a fantastic matt finish. This clay is soft and easy to apply and washes out the first time, every time, assured You won't find a better stronghold matt product. A little goes a long way, but for more hold and grip simply add more product. For a slightly smoother application, apply to damp hair or add a splash of water to the hands, and mix with the clay. Fragrance: soft vanilla.